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Psychology behind the choice of Color in your Restaurant

06 April 2017 - 15:34

Ain

Travel enthusiast and market analyst, committed in promoting positive community growth.

The choice of color in Restaurants has been a controversial topic since the beginning of the Business Era. It is used as a persuasion tool to induce certain emotions in customers. While it may be true that different colors trigger different emotions, the type of emotion triggered is also highly dependent on the culture and demographic background of the individual. 

Let’s say, Maldives after its historic revolution to a nation of Democracy, the party system initiated the use of color, and each color belongs to a different group of people who supports a different leader or opinion.  Thus, the use of colors which belongs to a certain party, despite its intention, may not be taken positively by a member of the opposing party. Or, your restaurant may even be stereotyped for the use of a certain color.

This is a small example of how the choice of color can affect your business. While there are proven color combinations that are effective, it is crucial that you select the color that is best for your business, giving high consideration to your culture and location. 

What is the best color for a restaurant interior?

When picking a color for your restaurant or eatery, or take away, it is important that you determine the type of service you want to give. Is it fast-food, comfort food or take-away? What is your ultimate goal? Is it to generate more table turn over, or provide a relaxing atmosphere?

Using Bright Colors

Let us take an example. You may have noticed that most fast-food restaurants consists of mainly bright red and yellow. This affects the speed at which customers eat. Their heart rates are elevated and thus it tends to initiate higher table turnover, which is the sole purpose of a ‘Fast-Food’ restaurant.

Other bright colors such as Orange or Green will also have the same effect. But I would not recommend you use these colors if your target is providing a fine dining experience. 


Using Dark Colors

The use of darker colors often makes a large room appear smaller, and gives a more intimate feeling. These can range from dark blue to purple, crimson and shades of black. 

This is quite effective if your restaurant is a place which holds banquets for large groups as this decreases the feeling of detachment from other members. In addition, it hides the chipped molding or the structural blemishes on your wall!

However, too much use of dark color is rather depressing, and in my personal opinion, I need to see what’s on my plate!



Using Warm Colors

Warm colors such as lighter shades of red, yellow and orange, when compared with soft lighting creates a warm and relaxing ambience. Thus, it encourages customers to stay longer.  This type of interior is ideal for restaurants that offer multiple menu courses. 

While Maldivians typically are not accustomed to ordering multiple courses, this might not be the best choice of color as this may not produce the revenue you want.  



Using Light Colors

You might have observed that most coffee houses in Male’ or even abroad gives off a mix of brown and beige hue. The use of colors such as beige, ivory, and shades of brown create an atmosphere that can enhance the room to look bigger and evoke feelings of comfort and relaxation. 

This is ideal if your target is to provide a comfortable setting that gives a sense of belonging to the customer, and it tends to build a loyal customer base who frequently returns on the basis that they love the atmosphere. 

However, customers are likely to to stay longer and if your goals is high food and table turnover, such as in fast-food or take-out places, I would not suggest this type of color combinations.  



Conclusively, it is evident that each combination of color has its own perks and drawbacks. Before deciding on a color for your eatery, determine what your business goal is. 

There is no hard-and-fast rule that these colors will ultimately generate the results you want. While there are no solid proof to the effectiveness of these color combinations, keep in mind that there are other more apparent factors such as the quality of food and service that needs to be addressed in order to drive your business to success. 


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