What's wrong with Snapchat? Everyone seems to love it, and enjoy it. With hundreds of new users joining the application each day, it has become widely popular around the world since it's release in 2011. However, according to the founder of Snapchat, people are saying that it is too difficult to use.
"One thing that we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback," Snap founder and CEO Evan Spiegel said on the conference call with analysts on 7th November, reports Business Insider. "As a result, we are currently redesigning our application to make it easier to use. "
But with the redesign, Snapchat could be in danger with the negative impact it could face, which the CEO is aware of, and prepared for.
"We don't yet know how the behavior of our community will change when they begin to use our updated application," Spiegel said. "We're willing to take that risk for what we believe are substantial longterm benefits to our business."
While he did not state when the redesigned version of the app will roll out, he explained that the Snap team has been studying the evolution of content feeds on smartphones.
"There’s a really exciting opportunity here for another evolution of the content feed that addresses some of the shortcomings of the friend-based feed," Spiegel said referring to rival Facebook's 'friend-based' newsfeed.
The redesigned version of Snapchat is going to make it easier for users to discover content, and provide a more personalized experience. Moreover, the CEO stated that users will have their own Stories experience with the use of machine learning but "without compromising the editorial integrity of the Stories platform."
He further added that in order to test the risks of the redesign, it would be tested internally and with outside users before the final release.