Yesterday, Pepsi released anew commercial featuring Kendall Jennerthat has been called, among other things, an incredibly tone-def co-option of recent political uproar around the world. It brought up comparisons to current issues around police brutality, with many pointing out that Jenner's handing a cop a Pepsi would not have gone over so well if she weren't a rich, white woman.
Now Pepsi has pulled the ad from their officialYouTube page, andreleased a statementabout their mistake on their website:
Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.
At first, the brand remained by the promotion as kickback developed. An official representative revealed to Teen Vogue yesterday, "The imaginative exhibits a snapshot of solidarity, and a point where various storylines meet in the last advert. It portrays different gatherings of individuals grasping an unconstrained minute, and exhibiting Pepsi's image energizing cry to 'Live For Now,' in an investigation of what that really intends to live unbounded, unfiltered and uninhibited." They likewise discharged an announcement to People, saying, "This is a worldwide promotion that reflects individuals from various strolls of life meeting up in a soul of concordance, and we imagine that is a critical message to pass on."
In their statement about pulling the content, they said they tried to "project a global message of unity, peace and understanding." They also apologized for "putting Kendall Jenner in this position."